STRATEGIC CORPORATE COMMUNICATION
In the modern public arena, developing integrated communications strategies is essential to informing, motivating, and persuading various constituents, markets, and policymakers within the global public sphere. This course explores the concepts and methods of modern strategic communications, integrating both practical experiences and academic analysis to the understanding of public affairs, stakeholder relations, media marketing, and governmental relations. Ultimately, students will have a broad understanding of the different roles and functions involved in strategic communications within contemporary global society.
Electives
Instruction Mode
inperson