Spring 2017 - 61436 - PA388K - Advanced Topics in Public Policy
Strategic Corporate Communication
This class is cross-listed with BGS. BGS is the home department.
Modern organizations find it essential to develop and communicate integrated messaging strategies is in a world of split-second decision making to inform and motivate various clients, markets, and constituencies within the global public sphere. Cross-listed with the McCombs School of Business, the class will survey different arenas and practices of communication and the effect on all of global society—to motivate, persuade and inform its various constituencies through the basic precepts of public affairs, branding and reputation management, community engagement, and governmental relations to integrate the insights of practicing communication professionals with the concepts and academic approaches of communication theory.
See draft syllabus below for more information.