Title:Fundraising
This course is offered within the Masters of Public Affairs and Masters of Global Policy Studies curricula of the Lyndon B. Johnson School of Public Affairs (LBJ School). The course may be used to satisfy University of Texas at Austin requirements in: the Arts and Cultural Management and Entrepreneurship Portfolio Program; the Nonprofit Studies and Philanthropy Portfolio Program; and the Advanced Public Financial Management in the LBJ School. Registration is open to all academic levels, from undergraduates, through masters, to doctoral students.
BRIEF COURSE DESCRIPTION
This is a practical course on applying grant-writing and direct fundraising skills. Each student will develop her/his/their own project to raise money in a topic area of personal or professional interest. Each student can work with a client, and self-clients are acceptable.
The course addresses legal techniques (other than taxes) for raising resources for not-for-profit, government or for-profit institutions, through: grants, contracts, direct fundraising, swaps, gifts, deferred giving, etc. Course materials include video presentations from people in diverse public sector, non-profit institutions or for-profit companies involved in the process of raising and managing funds. Topics include:presentation of self and organizations, project development, the proposal process, project assessment, and project financial management. Additional subjects include: diversity of information of grant sources, planned giving, capital campaigns, political fundraising, on-line or digital fundraising, benefit events, annual or renewable giving, strategic fundraising plans, as well as processes for raising and spending money through philanthropy.